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The Internet Compass

Public · Founded 1999

Salesforce

The enterprise CRM standard, expanded into a sprawling platform through sustained acquisition.

San Francisco76,000 employeesCEO Marc Benioffsalesforce.com ↗

Overview

Salesforce defined SaaS as a delivery model and remains the enterprise default. Its challenge is complexity: the platform's power and its implementation cost come from the same source.

Key metrics

Revenue
$38.6B
Operating margin
20.4%

GAAP

Remaining performance obligation
$54B
Employees
76,000

Products

Timeline

  1. 1999

    Founded

    Launched with the 'no software' positioning.

  2. 2004

    IPO

    Listed on NYSE.

  3. 2019

    Tableau acquisition

    $15.7B deal added analytics to the platform.

  4. 2021

    Slack acquisition

    $27.7B purchase added a collaboration surface.

  5. 2026

    Agent platform

    Autonomous agents packaged as consumption-priced products.

Compensation at Salesforce

Reported median total compensation by role.

Competitors

FAQ

Common questions

What does Salesforce do?

The enterprise CRM standard, expanded into a sprawling platform through sustained acquisition.

How many people work at Salesforce?

Salesforce has approximately 76,000 employees, headquartered in San Francisco.

Is Salesforce hiring?

No open roles are currently listed for Salesforce. New postings are synced on a rolling basis.

Who are Salesforce's main competitors?

HubSpot.