Guides
Practical guides
In-depth, decision-oriented guides: the kind of piece you read once and refer back to.
How to Read a Cap Table Before You Sign
A practical walkthrough for reading an early-employee or co-founder cap table, and the four numbers that matter more than your headline equity grant.
Evaluating a Job Offer's Total Compensation, Not Just the Base Salary
Base salary is the easiest number to compare between offers and the least complete one. Here's how to actually weigh two offers against each other.
Choosing an Open-Source License for a New Project
The license you pick determines who can build on your project commercially, and what they owe back. Here's how to actually decide.
A Practical Introduction to AI Agents and Tool Use
What actually makes an AI system "agentic," how tool calling works underneath it, and where these systems still reliably break.
Programmatic SEO Without Thin Content
How to generate tens of thousands of pages that search engines index and readers actually use.
Designing a Website for AI Agents
llms.txt, structured data, markdown renditions and MCP: what an AI-readable site actually requires.
SaaS Pricing Models, Explained
Per-seat, usage-based, hybrid and tiered pricing: what each optimises for, and where each breaks.
Choosing a Data Warehouse
Snowflake, Databricks and BigQuery solve the same problem from three different directions.
Where to Build a European Engineering Team
London, Berlin, Amsterdam and Dublin compared on cost, talent depth and hiring speed.
Getting Observability Costs Under Control
Why monitoring bills grow faster than infrastructure, and the six levers that reliably reduce them.