Comparison
HubSpot CRM vs Zendesk
Scored side by side on customer-support, using the same criteria we apply across the category.
CRM with native marketing, sales and service hubs sharing one contact record.
Omnichannel service platform built for structured, high-volume support operations.
Scored side by side
HubSpot CRM verdict
The strongest mid-market CRM. Model marketing contact costs at projected list size before committing.
- Implementable without consultants
- Genuinely unified marketing and sales data
- Excellent onboarding and documentation
Zendesk verdict
The operational choice for support at scale. Small teams will find it heavier than they need.
- Deepest routing and SLA capability
- Full omnichannel coverage including voice
- Mature reporting for support operations
FAQ
Common questions
What's the difference between HubSpot CRM and Zendesk?
HubSpot CRM: The strongest mid-market CRM. Model marketing contact costs at projected list size before committing. Zendesk: The operational choice for support at scale. Small teams will find it heavier than they need.
Which has better reviews, HubSpot CRM or Zendesk?
HubSpot CRM is rated higher — 4.5/5 versus 4.3/5, from 12,100 and 14,700 reviews respectively.
Does HubSpot CRM or Zendesk have a free plan?
HubSpot CRM has a free tier ($0 / $20 per seat / month); Zendesk doesn't (starting at $19 per agent / month).