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The Internet Compass

Comparison

BigQuery vs Looker

Scored side by side on data-analytics, using the same criteria we apply across the category.

BigQuery

Serverless warehouse with no cluster management and pricing by bytes scanned.

4.4(5,200)$6.25 per TB scanned
Looker

Governed BI built on a version-controlled semantic layer.

4.2(3,400)Custom, typically $60k+ per year

Scored side by side

Governance

BigQuery
4.2
Looker
4.9

Value for money

BigQuery
4.2
Looker
3.2

BigQuery verdict

The simplest warehouse to operate, especially inside Google Cloud. Enforce partitioning early.

  • Genuinely serverless with nothing to manage
  • Machine learning directly in SQL
  • Strong fit inside Google Cloud

Looker verdict

The strongest governance story in BI. Only justifiable if you will genuinely maintain the semantic layer.

  • Semantic layer ends metric disputes
  • Excellent embedded analytics
  • Version control brings engineering rigour to BI

FAQ

Common questions

What's the difference between BigQuery and Looker?

BigQuery: The simplest warehouse to operate, especially inside Google Cloud. Enforce partitioning early. Looker: The strongest governance story in BI. Only justifiable if you will genuinely maintain the semantic layer.

Which has better reviews, BigQuery or Looker?

BigQuery is rated higher — 4.4/5 versus 4.2/5, from 5,200 and 3,400 reviews respectively.

Does BigQuery or Looker have a free plan?

BigQuery has a free tier ($6.25 per TB scanned); Looker doesn't (starting at Custom, typically $60k+ per year).