Marketing Automation

The Cheapest Marketing Automation Software

Ordered by entry price, with a note on where each tool's costs actually escalate.

1
Zoho CRM
Broad, low-cost CRM inside an unusually complete business software suite.
4.1(7,200)$14 per user / month
Data model flexibility
4.0
Pipeline reporting
3.8
Automation
4.0
Ease of implementation
3.5
2
Canva
Template-driven visual design for people who are not designers, with brand controls for teams.
4.7(26,800)$0 / $15 per user / month
Ease of use
5.0
Template depth
4.9
Brand governance
4.2
Precision control
2.9
3
HubSpot CRM
CRM with native marketing, sales and service hubs sharing one contact record.
4.5(12,100)$0 / $20 per seat / month
Data model flexibility
3.8
Pipeline reporting
4.3
Automation
4.4
Ease of implementation
4.7
4
Salesforce Sales Cloud
The enterprise CRM standard, endlessly configurable and correspondingly demanding.
4.3(22,400)$25 / $165 per user / month
Data model flexibility
5.0
Pipeline reporting
4.8
Automation
4.6
Ease of implementation
2.6
5
Intercom
Customer messaging and support platform with automation-led ticket deflection.
4.4(6,900)$29 per seat / month plus resolution fees
Automation and deflection
4.8
Routing intelligence
4.3
Agent experience
4.4
Reporting
4.1

FAQ

Common questions

What's the best marketing automation?

Zoho CRM tops this list, rated 4.1/5 from 7,200 reviews.

How many marketing automation tools are ranked here?

5. Ordered by entry price, with a note on where each tool's costs actually escalate.

Is there a free marketing automation tool?

Yes — Zoho CRM has a free tier ($14 per user / month).