The Internet Compass

Marketing Automation

The Best Marketing Automation Software for Startups

Weighted toward fast setup, low entry pricing and the ability to grow without a migration.

1
Zoho CRM
Broad, low-cost CRM inside an unusually complete business software suite.
4.1(7,200)$14 per user / month
Data model flexibility
4.0
Pipeline reporting
3.8
Automation
4.0
Ease of implementation
3.5
2
Canva
Template-driven visual design for people who are not designers, with brand controls for teams.
4.7(26,800)$0 / $15 per user / month
Ease of use
5.0
Template depth
4.9
Brand governance
4.2
Precision control
2.9
3
HubSpot CRM
CRM with native marketing, sales and service hubs sharing one contact record.
4.5(12,100)$0 / $20 per seat / month
Data model flexibility
3.8
Pipeline reporting
4.3
Automation
4.4
Ease of implementation
4.7
4
Salesforce Sales Cloud
The enterprise CRM standard, endlessly configurable and correspondingly demanding.
4.3(22,400)$25 / $165 per user / month
Data model flexibility
5.0
Pipeline reporting
4.8
Automation
4.6
Ease of implementation
2.6

FAQ

Common questions

What's the best marketing automation?

Zoho CRM tops this list, rated 4.1/5 from 7,200 reviews.

How many marketing automation tools are ranked here?

4. Weighted toward fast setup, low entry pricing and the ability to grow without a migration.

Is there a free marketing automation tool?

Yes — Zoho CRM has a free tier ($14 per user / month).